The Peaceful Guardians Project: Branding an Initiative Connecting Underserved Youth to Police Officers and Mentors

Founder, Lester Strong

The Peaceful Guardians Project, based in Kingston, N.Y., supports collaborative connections between police officers and underserved youth by providing them opportunities to work together, through wellness training, mentoring and the arts.

We designed The Peaceful Guardians Project BRAND knowing that this symbol would connect graduates—both youth and police officers—on the streets of their community. We developed a symbol that would translate to lapel pins and hoodies.

We produced CONTENT for the website based on statistical research around the problems facing communities served by the program, and crafted messaging around the solutions offered by the program. This included a deep dive into the enormous benefits of mentoring—to both students and mentors.

The website was designed and built using Squarespace to ensure ease of use for program administrators.