
developing traditional and interactive strategies to ensure our clients leave an impression. We specialize in brand strategies, identity design, traditional and interactive media, strategic positioning, evaluation and long-term support. Our clients include Fortune 500 companies, innovative start-ups, progressive non-profits and private foundations worldwide.
rayogram was founded by Creative Directors Jane Ryan Beck and Craig Winkelman over a decade ago as groundzero design.
The name originates with acclaimed American artist Man Ray who innovated the ‘rayogram’ - an image created by placing an object directly on a piece of photographic paper and exposing it to light to capture its impression. Each striking, ethereal image exposes the very method of its creation.
"It has never been my object to record my dreams," Man Ray once explained. "Just to realize them." We also aspire not just to reflect our clients aspirations but to realize them.
For us, the name, ‘rayogram’, reflects the transparent, collaborative and creative process we use to realize our clients' goals - bringing each unique message to light in order to leave an impression.

with Fortune 500 companies, innovate start-ups, global non-profits and private foundations.
This constant cross-pollination gives us a strong grasp on the best-practices of both corporate and not-for-profit companies.
Below are just a few of our favorite case studies:

A strong creative strategy for interacting with supporters and sustaining that engagement over time requires robust tools.
rayogram has assisted many clients in deploying Constituent Relationship Management (CRM) solutions over the years. Two years ago we gave ourselves the mandate to find an open-source solution that we, and our non profit clients, could invest in over time.