When we began this collaboration with The World Bank, that more people around the globe own cell phones than toilets! The World Bank organized a Sanitation Hackathon raise awareness and find solutions to the fact that 2.5 million people live without proper sanitation.
The Hackathon was marketed to developers around the globe - awarding three winners the opportunity to implement their innovations.
We designed a creative strategy that encompassed the Sanitation Hackathon branding, a mark for use on publications, the website, and social media. This included Twitter, Facebook and YouTube videos narrated by World Bank Group President Jim Yong Kim. See the evolution of the branding ideas below.
The series of global hackathons in a dozen countries around the globe help accelerate the development of civic software solutions by local technology communities.
skills deployed: branding, logo design, icon design, poster design UX/UI design, pre-press, styleguides