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websites

Observing gender justice worldwide

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Women’s Link Worldwide is an international nonprofit organization that uses the power of the law to promote social change to advance the human rights of women and girls—especially those facing multiple inequalities. 

Founder Viviana Waisman turned to rayogram to design a bi-lingual (English/Spanish) Web site to communicate the impact of their legal advocacy work around the globe.

We also built a Gender Justice Observatory - an interactive case law database designed for users browse and sort hundreds of cases by date, topic, legal provision, country, court, tribunal or committee.

Our collaboration also included consecutive years of their ‘Gender Justice Uncovered’ campaign challenging  advocates to nominate the Best and Worst recent decisions on gender equality. 

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Envisioning the future by studying the past

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rayogram's ground-up redesign of the Gilder Lehrman Institute of American History’s interactive strategy includes two distinct, interrelated websites, an educational portal, as well as an online store.

As the leading American history nonprofit organization dedicated to K–12 education, their public facing websites encompass a searchable database of 63,000 archival materials, online exhibitions, videos, lesson plans, and the online journal History Now. All were created with a keen understanding of historical design techniques, allowing Gilder Lehrman to envision their future while remaining focused on the past.

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Rebranding the face of state government

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Living in a major metropolis, we are lucky to be faced with dozen of choices of where to  pick up our morning coffee. And we know that customer service builds brand loyalty - that the barista with the warm greeting will win us over every time. There’s no choice when it comes to renewing our driver’s licenses - so customer service matters even more.  rayogram worked with Governor Cuomo’s Communications Department and the New York State Department of Motor Vehicles to overhaul the DMV  brand as part of a statewide Customer Service Initiative.  


Our creative strategy promotes the DMV as a friendly, capable, efficient agency ready to meet the needs of millions of New Yorkers each day. The site’s information architecture satisfies the needs of individuals and organizations and is fully integrated with social media.  Its conversational tone supports the agency’s key message (developed by rayogram): "Welcome to the DMV, how can we help you today?" This is carried over into the physical design of the DMV offices and the website. Like all websites we design today, the site is responsive to whether a visitor is using their smart phone, tablet or desktop computer to view the site.

We're so proud that the site has won aPinnacle Award (decided by a panel of experts from inside and outside government), a National Association of Government Web Designer Members’ Choice Award (decided by popular vote), as well as a Best Website Award from DMV.com whose praise included:

"The New York DMV website is very user friendly with a forms search application that is quite handy and a conveniently located 'Save time, do it online' button." 

rayogram provided content development in the form of a strong Information Architecture, an analysis of existing content, the recommendation of new content, stock photo research, original illustration, and the training of close to 100 staff members to rewrite hundreds of pages of Web site content using Plain Language guidelines. We also created key pages in six languages including: Spanish, Mandarin Chinese, Russian, Italian, Haitian Creole, and Korean. Awards include the 2015 Pinnacle Award from the National Association of Government Web Professionals among others.

 We also performed extensive user tests to establish benchmarks for measuring success of the site - and to identify and resolve any issues with the new site’s user-experience. The site is built using the open source CMS Drupal with special attention to Section 508 compliance, Search Engine Optimization, and integration with Social Media platforms. Its features include interactive maps, a browsable database of forms, and the use of taxonomy to present relevant forms alongside editorial content.

skills deployed: discovery, branding & logo design, information architecture, copywriting, plain language training, UX design, UI design, database architecture, Drupal, HTML, CSS, SOLR, administrator training, ongoing support

Finding our inner child to bring arts education to life

Finding our inner child to bring arts education to life

We are a creative agency with deep roots in the arts. Writers, musicians, designers, singers, illustrators, photographers. Working with Young Audiences (whose mission is to bring arts education to underserved public schools nationwide) forced us all to ask, “where would we (or our clients) be without the arts education we received as kids?”


Our creative strategy helps Young Audiences, Arts for Learning communicate that the academic, social and emotional needs of the whole child are at the center of their work - helping children become lifelong, active learners.  

We designed an interactive engagement strategy to include a vibrant blog, social media marketing, a compelling newsletter and website. But we didn’t stop there. We created an Intranet for all 30 of their national affiliates to encourage collaboration and funnel content into the site (including a database of compelling case studies).

skills deployed: discovery, information architecture, copywriting, UX design, UI design, database architecture, Drupal, CiviCRM, HTML, CSS, SOLR, social media integration, administrator training, ongoing support.