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publications

Celebrating five years of successful policy changes

Celebrating five years of successful policy changes

We are huge fans of International Planned Parenthood and, after many years of courtship, finally landed a collaboration with them. 

Voices celebrates a five year initiative to rally advocates from eleven countries and push for 110 policy changes to directly impact the health and well-being of 62 million people in Latin America and Eastern Europe/Central Asia.

Our design (with content produced by our strategic communications advisors EqualShot)  draws on the theme of “five” as well as “helping hands.” The riotous color palette is drawn from the cultures of the three regions of advocates. And the ‘Codystar’ font at once communicates the newsworthiness of their accomplishments  (think Time’s Square news ticker) and Voices’ celebratory tone (think Time’s Square broadway marquees).

Together we created a beautiful publication to promote advocacy as an important tool in protecting sexual and reproductive rights. We hope it inspires other advocates around the globe.

skills deployed: discovery, original illustration, publication design 

Repositioning a dozen e-newsletters

The Jewish Federations of North America (formerly United Jewish Communities) called on us to overhaul their entire suite of e-newsletters aimed at a diverse audience.

Evaluating the content for each newsletter, their frequency, and their intended audience, we collaborated with the Communications team to set new standards, establish a new editorial voice, and to design and implement an entire suite of newsletters that would be clearly branded and yet distinguished from one another.

When the Federation announced its first Pride in Israel Mission, we worked designed a communications campaign to promote the Jerusalem World Pride Festival.  Our goal was to entice Jewish members of the LGBT community to participate in the mission and to communicate the broad set of services being provided to the Israeli lesbian, gay, bisexual and transgendered, community by The Federations.

 

 

Creating a forum for current thinking about justice policy and practice

Creating a forum for current thinking about justice policy and practice

You may have recently heard about the invaluable work of our friends at Vera in the Washington PostThe New Yorker or on John Oliver Tonight as they are at the forefront of making justice systems more fair and effective through research and innovation.

We designed their blog, Current Thinking to be a forum for their ideas, opinions, and strategies on justice policy and practice. Using VERA's topics of interest as both a table of contents and a means of cross-referencing blog posts, we designed a blog that gives them a quick and self-sufficient way of syndicating their voice far and wide.

The user-interface was redesigned to give the blog a coherent brand identity working within VERA's existing guidelines. Blog post comments were designed to encourage dialog around posts while Mollum was deployed to facilitate comments administration. Learn More about VERA's Current Thinking.

skills deployed: discovery, information architecture, copywriting, UX design, UI design, database architecture, Drupal, HTML, CSS, SOLR, administrator training, ongoing support

Illustrating the importance of climate & environmental policies

Illustrating the importance of climate & environmental policies

This publication was a labor of love. As the only independent, nonprofit think tank clearing the air on climate and environmental issues while driving policy at the local, U.S. national and international levels, The Center for Clean Air Policy (CCAP) has wide reach and great influence.

We especially enjoyed creating original iPad illustrations to create a distinctive publication that broadened the audience for this important piece of research. We also lavished attention on the charts and graphs, paring them down to their essentials and bringing them all together into a consistent style to let the information emerge as forcefully as possible.

The style, with its hand-drawn illustrations, disciplined typography and restrained color palette, evokes the modernist design traditions popular in the mid-1900s. We felt that paying homage to this period of American culture — with its activist tradition and optimistic outlook — add a nice subtext to this very contemporary work.  

skills deployed: discovery, original illustration, publication design

Building a brand & a community

We jumped at the opportunity to be part of a new cultural institution in lower Manhattan when the co-founder of The Jewish Community Project (JCP) reached out to us for a creative strategy. JCP needed a comprehensive approach to share their aspiration to be a modern community still rich in values, culture and tradition.

Our brand identity gives JCP both a sense of history and a contemporary vibe. We helped them locate their space through our own landlord,  designed the storefront signage, and consulted on how best to communicate JCP is a place to ‘learn, explore and celebrate’. 

We designed brochures, fundraising materials, gala invitations and a website. But the tour-de-force was conceiving Shmuse,  a quarterly magazine giving voice to the thriving community JCP has become.

skills deployed: discovery, branding, logo design, exterior signage, information architecture, copywriting, plain language training, UX design, UI design, database architecture, Drupal, HTML, CSS, original photography, original illustration, publication design, administrator training, ongoing support.

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Puritan Revolution blogging from the 17th Century

Puritan Revolution blogging from the 17th Century

This experimental blog is the history of the Great Revolution—the English Puritan resistance to the tyranny of King Charles—told in the present tense in the imagined voices of those who lived through it. As the events unfold day-by-day in a remarkably convincing tone, any reader would be forgiven for donning their breeches and jerkins to join the revolution.

The tales are told by the voices of those best-placed to "observe and Act" from their imagined Journals, Letters and other Writings - including Oliver Cromwell himself.  The English Puritan resistance was definitely not rayogram’s usual cup of tea, but it is not every day that you get to help create a blog with such eccentric flair (and hot led type).