Viewing entries tagged
creative strategy

Envisioning the future by studying the past


rayogram's ground-up redesign of the Gilder Lehrman Institute of American History’s interactive strategy includes two distinct, interrelated websites, an educational portal, as well as an online store.

As the leading American history nonprofit organization dedicated to K–12 education, their public facing websites encompass a searchable database of 63,000 archival materials, online exhibitions, videos, lesson plans, and the online journal History Now. All were created with a keen understanding of historical design techniques, allowing Gilder Lehrman to envision their future while remaining focused on the past.


Advancing research for prevention and a cure


The Breast Cancer Research Foundation advances the world’s most promising research in an effort to prevent and cure breast cancer.

Under the tenure of founder Evelyn Lauder, The Foundation turned to rayogram for over a decade of comprehensive interactive strategy to raise awareness and funds via the use of emerging media. 

This included the design, development and maintenance of their Web site, multiple micro-sites, and grantee portal. As well as content creation, design and maintenance fo their social media networks, e-newsletters, and team fundraising campaigns. We worked closely with an advisory board of scientific directors to create a grantee portal with the aim of fostering inter-institutional collaboration among medical researchers and allowing them to submit annual grant requests and semi-annual progress reports directly to Foundation evaluators.


Our strategy included:

  • external calls-to-action driving new supporters to specific contribution pages from Google Adwords, Web banner PSAs, donation widgets on outside Web sites, blogs and social networking sites. 

  • e-communications to drive existing supporters to specific Web site, donation or campaign pages. These vehicles included a monthly e-press, a bi-yearly ‘Pink Press’, occasional e-alerts, and annual appeals.

  • social media networks using viral marketing to raise awareness and funds.

  • e-giving on BCRF’s own Web site allowing them to customize each call to give throughout the site and track response.

  • peer-to-peer ‘micro-fundraising’ campaigns allow individuals and corporations  to set goals and raise funds to meet them

  • electronic events registration allows BCRF and its supporters to collect events registration and fees. 


Finding our inner child to bring arts education to life

Finding our inner child to bring arts education to life

We are a creative agency with deep roots in the arts. Writers, musicians, designers, singers, illustrators, photographers. Working with Young Audiences (whose mission is to bring arts education to underserved public schools nationwide) forced us all to ask, “where would we (or our clients) be without the arts education we received as kids?”

Our creative strategy helps Young Audiences, Arts for Learning communicate that the academic, social and emotional needs of the whole child are at the center of their work - helping children become lifelong, active learners.  

We designed an interactive engagement strategy to include a vibrant blog, social media marketing, a compelling newsletter and website. But we didn’t stop there. We created an Intranet for all 30 of their national affiliates to encourage collaboration and funnel content into the site (including a database of compelling case studies).

skills deployed: discovery, information architecture, copywriting, UX design, UI design, database architecture, Drupal, CiviCRM, HTML, CSS, SOLR, social media integration, administrator training, ongoing support.