Viewing entries tagged
CiviCRM

Feeding 1.4 million hungry New Yorkers

Feeding 1.4 million hungry New Yorkers

When we first crossed paths with The New York City Coalition Against Hunger (NYCCAH), we were surprised to learn that over one million New Yorkers live in households without sufficient food. New Yorkers are cantankerous enough on a full stomach!

Working with corporate sponsor ConAgra Foods, Inc.  and NYCCAH, we designed HungerVolunteer.org to match skilled New Yorkers to agencies in need.

With an eye towards national expansion - we designed the site to ask “Who is Hungry in America?”, “How Can you help?” and to suggest “Volunteer Today”. Taking the “Ending Hunger Through Citizen Service” Initiative and Toolkit as point of departure, this site communicates the myriad ways in which New Yorkers can help support the 1.4 million low-income residents of the city who rely on the city’s 1200 non profit soup kitchens and food pantries for sustenance.

Our messaging identifies the different kinds of volunteers drawn to hunger relief and offers encouragement (and volunteer opportunities) specifically for them:

                  Are you a student looking to volunteer?

                  Are you a business eager to make a difference?

Our messaging also  relies on calls to action such as:

                  Increase use of child nutrition programs

                  Grow & distribute farm-fresh food

                  Raise public awareness

The site increases NYCCAH’s  national  reach by inviting skilled volunteers to fill the specific needs of  their local agencies. It identifies and maps these volunteer opportunities to a nationwide map generated by NYCCAH’s database of food agencies.

We also put a social media outreach strategy in place using Facebook, Twitter and an e-mail campaign to continue to engage volunteers over time.

NYCCAH meets the immediate food needs of more than 1.4 million low- income New Yorkers and the 1200 non profit soup kitchens and food pantries that serve them. To better manage all the relationships that make NYCCAH effective, we worked closely with them to convert their Web site and myriad databases to a single platform - building data visualizations of their food service partners across the city. Agencies create their own profile and volunteer opportunities - tagged by the skills desired.  

skills deployed: discovery, information architecture, copywriting, UX design, UI design, database architecture, Drupal, CiviCRM, HTML, CSS, SOLR, social media marketing, administrator training

                        

 

Envisioning the future by studying the past

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rayogram's ground-up redesign of the Gilder Lehrman Institute of American History’s interactive strategy includes two distinct, interrelated websites, an educational portal, as well as an online store.

As the leading American history nonprofit organization dedicated to K–12 education, their public facing websites encompass a searchable database of 63,000 archival materials, online exhibitions, videos, lesson plans, and the online journal History Now. All were created with a keen understanding of historical design techniques, allowing Gilder Lehrman to envision their future while remaining focused on the past.

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Branding a community committed to the public good

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The open source Constituent Relationship Management (CRM) software, CiviCRM is directed by a community engaged in and committed to the public good - a community that understands how to foster cooperation and productivity to advance an organization’s goals.  

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In branding CiviCRM, rayogram evaluated the sea of proprietary and open source solutions available to nonprofits and private foundations. This resulted in a brand identity and user-experience that distinguishes CiviCRM as a committed, robust, holistic solution  ready and able to meet current and future needs of organizations of all sizes.

rayogram’s creative strategy for CiviCRM was built on the view of the CiviCRM open source software as not merely a collection of modules, but a holistic solution with a feature set that organizations can pick and choose from while enjoying the operational efficiencies of a central database.

new identity

new identity

earlier logo

earlier logo

Along with redesigning CiviCRM's brand identity, we redesigned the user experience and user-interface of their website. This extensive redesign in collaboration with the core team, community,  and developers contemplated:

  • end-users who make donations, registers for events, subscribes to newsletters, set up a personal fundraising campaigns and never ponder the software that makes this all possible.

  • forward-thinking clients who rely on Civi to manage data and fulfill missions.

  • integrators who recommend it to clients, find hosting solutions and/or

  • developers who deploy and enhance its functionality and commit their work back to the community - making the product increasingly powerful and elegant.

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Grassroots fundraising for life-saving research

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Play for P.I.N.K raises over  $4 million dollars each year - 100% of which is donated to breast cancer research. Working closely with the founder, executive director and the board, we bring all our skills to bear on their digital engagement strategy.  

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The website illustrates the diversity of P.I.N.K. fundraising events from high school football tournaments to Mah Jongg games. And it offers multiple touch-points for prospective volunteers to reach the organization and kick off their own local events. Built using Drupal and CiviCRM, the site acts as a fundraising platform supporting multiple fundraising campaigns while accepting events registrations and online donations.

We established P.I.N.K.’s social media marketing strategy - building community among volunteers and prospective fundraisers through Facebook and Twitter and manage their Google AdWords Grant. 

skills deployed: discovery, information architecture, copywriting, UX design, UI design, database architecture, Drupal, CiviCRM, HTML, CSS, SOLR, social media marketing, administrator training, ongoing support

Serving 19 million New Yorkers

Serving 19 million New Yorkers

We New Yorkers count on 62 district senators to meet our needs state-wide. And today we expect to communicate with them via phone, e-mail, even social media networks to discuss everything from important statewide policy changes from mandatory preK to potholes. 

The New York State Senate’s “Open Senate” initiative is a series of award-winning technology solutions that seek to maximize the transparency and accessibility of legislative information for all New Yorkers, and provide new ways for citizens to participate in the legislative process.

The problem
The New York State Senate’s 62 senate offices were relying on a 20 year-old Mainframe-computer based Constituent Relationship Management (CRM) system to manage 15 million constituents.

The solution
rayogram
created a modern, web-based constituent relationship management (CRM) system on the open-source Drupal and CiviCRM software platforms to replace the New York State Senate's 20 year-old mainframe- computer based Constituent Relationship Management (CRM) system.

This CRM empowers senate staff to track registered voter’s complaints and comments delivered via phone, e-mail, Web forms and more. At the same time this information is consolidated into distinct constituent’s records, it is disseminated among the entire senate office’s staff for easier case management and quicker resolution of voter issues.

The reuse
The source code for this solution, branded Bluebird, has been made public and was reused and adapted by The Office of The Public Advocate of New York City. 

skills deployeddiscovery, stakeholder interviews, information architecture, copywriting, branding & logo design, UX design, UI design, database architecture, Drupal, HTML, CSS, SOLR, administrator training, ongoing support.