We Play for P.I.N.K. - and have been for close to a decade now - recruiting volunteers in over 28 states with a Web site and digital engagement strategy that facilitate raising funds one creative event at a time.
Play for P.I.N.K raises over $4 million dollars each year - 100% of which is donated to breast cancer research. Working closely with the founder, executive director and the board, we bring all our skills to bear on their digital engagement strategy.
The website illustrates the diversity of P.I.N.K. fundraising events from high school football tournaments to Mah Jongg games. And it offers multiple touch-points for prospective volunteers to reach the organization and kick off their own local events. Built using Drupal and CiviCRM, the site acts as a fundraising platform supporting multiple fundraising campaigns while accepting events registrations and online donations.
We established P.I.N.K.’s social media marketing strategy - building community among volunteers and prospective fundraisers through Facebook and Twitter and manage their Google AdWords Grant.
skills deployed: discovery, information architecture, copywriting, UX design, UI design, database architecture, Drupal, CiviCRM, HTML, CSS, SOLR, social media marketing, administrator training, ongoing support