rayogram collaborated with this South Street Seaport café to communicate that everything tastes better when it is Made Fresh Daily. Our digital engagement strategy features copywriting, original photography and design to reflect the light, bright atmosphere of the bakeshop in a 1793 Dutch merchant building that once housed the Knickerbocker Ice company. Where ice was once stored in sawdust awaiting delivery - today visitors find a cozy, warm bakeshop sporting a wall of vintage modernist posters, racks of recent magazines, coloring pads and books for kids.
We used original photography and Instagram-style images to illustrate that Made Fresh Daily offers the freshest, lightest fare in the Seaport made with all-natural ingredients - organic dairy, local farmhouse eggs, unrefined sugars and unbleached flours.
The site provides all the essential information visitors need from the address, hours, and menus to recommendations for other things to do in the historic Seaport. The site is built on the Squarespace platform with MailChimp, Twitter, Facebook and OpenTable integration. Daily specials are sent to the growing mailing list via MailChimp. Blog posts are pushed out via Twitter, Facebook and Instagram. And reservations are taken with OpenTable.