Kids, Unplug! is a public service announcement created by rayogram as a rallying cry to tweens.
When we learned that digital media consumes an average of 8 hours of a tween's day - rivaling sleep and school instruction - we decided to craft Kids, Unplug! The website uses positive peer pressure to promote the benefits of unplugging. It is a simple, five page site with a carefully researched and crafted message aimed at kids, their caretakers and school administrators.
One feature - 'Make A Media Plan' - asks kids and parents to evaluate their own media consumption habits and drops anonymous data into a Google spreadsheet for future evaluation. Free downloads will soon be added to encourage kids to spread the word on T-shirts and more.