We jumped at the opportunity to be part of a new cultural institution in lower Manhattan when the co-founder of The Jewish Community Project (JCP) reached out to us for a creative strategy. JCP needed a comprehensive approach to share their aspiration to be a modern community still rich in values, culture and tradition.
Our brand identity gives JCP both a sense of history and a contemporary vibe. We helped them locate their space through our own landlord, designed the storefront signage, and consulted on how best to communicate JCP is a place to ‘learn, explore and celebrate’.
We designed brochures, fundraising materials, gala invitations and a website. But the tour-de-force was conceiving Shmuse, a quarterly magazine giving voice to the thriving community JCP has become.
skills deployed: discovery, branding, logo design, exterior signage, information architecture, copywriting, plain language training, UX design, UI design, database architecture, Drupal, HTML, CSS, original photography, original illustration, publication design, administrator training, ongoing support.