Identities

We understand the value of strong corporate and organizational identities.

In creating a new identity we begin with a careful discovery process to clearly identify the objective of the new brand and and, just as importantly, the values it represents. We collaborate closely with the client core team and key-stakeholders to create a brand that embodies those values. Out of these identity projects have been born new logos, visual marks, tag lines, collateral materials, packaging, signage and environmental branding as well as publications, advertising and public service announcements. When the project is complete we carefully document the new identity - handing off style guides and templates to sustain its usage across all media over time.

Over the years, we have been trusted by established companies like News Corporation, Disney/ABC and McGrawHill & Companies to extend their valued brands to the Internet (imagine those two volume brand books!). At the same time have designed identities from scratch for start-ups like Trinsum, Brain Media, Made Fresh Daily and Hudson Paint. We have create identities for non-profits like Global Health Partners, Jewish Community Project, and Columbia University’s Center for Critical Analysis of Social Difference.