When we first met Tony Porter and Ted Bunch, founders of A Call To Men, a project of the Tides Center, we were moved by their mission to redefine manhood as a way of preventing domestic violence.

We overhauled the organization’s creative strategy, engaging both donors and clients. We redesigned their logo, rewrote their tagline and mission statement, re-conceived their e-newsletter and launched a beautiful new website to carry their message.

Today we are working with A Call To Men to develop a creative strategy for their Google Adwords Grant. We will use the grant to promote the organization’s first publicly available curriculum for high school teachers and coaches - published by Scholastic this fall.

skills deployed: discovery, branding & logo design,  information architecture, copywriting, UX design, UI design, Google maps database, Drupal, HTML, CSS, SOLR, administrator training, ongoing support.