rayogram created a brand refresh and WordPress website for AITEC, a member-based organization facilitating knowledge sharing and best practices among employees of leading financial institutions.
Today AITEC has 350 members across more than 275 firms globally. Over 300 members work for Buy-Side alternative investment firms with a combined AUM in excess of $4.2 trillion USD. Additionally, AITEC includes members from over 25 premiere, independent sell-side firms servicing clients in the areas of mergers & acquisitions, sales, trading and research, equity capital markets, and private wealth management. And the organization has raised $1.6 million through its charitable arm, 'AITEC Gives Back'.
We deployed a creative strategy to reflect AITEC's maturity as an organization. Our creative strategy included conducting discovery with key stakeholders to rethink the AITEC mission as "Peer to Peer Empowerment in Pursuit of Excellence". We refreshed the logo, rewrote all site copy, designed a new site information architecture, designed a responsive website UX/UI, and developed the site with WordPress. Ongoing support includes staff training and managed hosting.