The open source Constituent Relationship Management (CRM) software, CiviCRM is directed by a community engaged in and committed to the public good - a community that understands how to foster cooperation and productivity to advance an organization’s goals.
In branding CiviCRM, rayogram evaluated the sea of proprietary and open source solutions available to non profits and private foundations. This resulted in a brand identity and user-experience that distinguishes CiviCRM as a committed, robust, holistic solution ready and able to meet current and future needs of organizations of all sizes.
rayogram’s creative strategy for CiviCRM was built on the view of the CiviCRM open source software as not merely a collection of modules, but a holistic solution with a feature set that organizations can pick and choose from while enjoying the operational efficiencies of a central database.
Site information architecture contemplates:
- end-users who make donations, registers for events, subscribes to newsletters, set up a personal fundraising campaigns and never ponder the software that makes this all possible.
- forward-thinking clients who rely on Civi to manage data and fulfill missions.
- integrators who recommend it to clients, find hosting solutions and/or
- developers who deploy and enhance its functionality and commit their work back to the community - making the product increasingly powerful and elegant.