Play for P.I.N.K.
supporting life-saving research and awareness programs one grassroots fundraiser at a time!
Play for P.I.N.K. raises millions of dollars a year for life-saving breast cancer research via tennis courts, golf courses, football fields, card tables and more! Thanks to generous underwriting, 100% of all funds raised are donated directly to The Breast Cancer Research Foundation sponsoring 13 research projects.
rayogram's in depth understanding of the organization (the result of a decade long collaboration) allows us to bring all our skills to bear on the latest incarnation of their Web site and social media marketing strategy.
Our creative strategy assists the organization in reaching out to a diverse group of volunteers - empowering them to hosting their own community fundraisers.
The Web site illustrates the diversity of P.I.N.K. fundraising events and offers multiple touch-points for prospective volunteers to reach the organization and kick off their own events.
Technically, the site is built using two state-of-the-art open-source software solutions - Drupal, a content management solution and CiviCRM, a constituent relationship management solution. Together these solutions allow non-technical administrators to manage and update all content, contacts, contributions, events registrations and donations completely autonomously.