Redefining a community committed to the public good
CiviCRM is a Web-based, open source, Constituent Relationship Management (CRM) software geared toward meeting the needs of non-profit and other civic-sector organizations.
Working closely with the CiviCRM core team and marketing committee, rayogram provided indepth discovery, creative strategy, content, identity and user-experience design in revitalizing the CiviCRM brand and Web site.
Our creative strategy illustrates that CiviCRM itself is a non profit committed to the public good. CiviCRM understandings that forging and growing strong relationships with constituent is about more than collecting and tracking data - it's about sustaining those relationships over time. The Web site makes this point by featuring members of the CiviCRM community as well as in depth case-studies. As one developer explains: "CiviCRM is helping our community to aim higher in terms of what kind of questions they should be asking and what kind of data they should be collecting."