The Center for Clean Air Policy
Illustrating the wisdom in strong environmental policy
For fifteen years, The Center for Clean Air Policy (CCAP) has been clearing the air on climate and environmental issues and driving policy with their thoughtful and tireless work. As the only independent, nonprofit think tank working exclusively on those issues at the local, U.S. national and international levels, CCAP has wide reach and great influence.
rayogram is proud to have been selected to give their newest report, Growing Wealthier: Smart Growth, Climate Change and Prosperity a distinctive design to even further increase the audience for this important piece of research. For this publication, we adopted a design and illustration style that reflects CCAP’s desire to make the writing more approachable while staying respectful to the subject matter. rayogram’s twenty-year design history across print and electronic media, as well as our deep understanding of the power and foibles of information graphics helped us to produce a thoughtful and effective piece. We lavished attention on the charts and graphs, paring them down to their essentials and bringing them all together into a consistent style to let the information emerge as forcefully as possible. The style, with its hand-drawn illustrations, disciplined typography and restrained color palette, evokes the modernist design traditions popular in the mid-1900s. We felt that paying homage to this period of American culture — with its activist tradition and optimistic outlook — add a nice subtext to this very contemporary work.
Check out the whole report here:
Many of the drawings in "Growing Wealthier" were created in "Brushes" in the iPad. Here are some videos of the drawing in action: