developing traditional and interactive strategies to ensure our clients leave an impression. We specialize in brand strategies, identity design, traditional and interactive media, strategic positioning, evaluation and long-term support. Our clients include Fortune 500 companies, innovative start-ups, progressive non-profits and private foundations worldwide.

rayogram was founded by Creative Directors Jane Ryan Beck and Craig Winkelman over a decade ago as groundzero design.

The name originates with acclaimed American artist Man Ray who innovated the ‘rayogram’ - an image created by placing an object directly on a piece of photographic paper and exposing it to light to capture its impression. Each striking, ethereal image exposes the very method of its creation.

"It has never been my object to record my dreams," Man Ray once explained. "Just to realize them." We also aspire not just to reflect our clients aspirations but to realize them.

For us, the name, ‘rayogram’, reflects the transparent, collaborative and creative process we use to realize our clients' goals - bringing each unique message to light in order to leave an impression.