's mission is to achieve prevention and a cure for breast cancer in our lifetime by providing critical funding for innovative research at leading medical centers worldwide, and increasing public awareness about good breast health. Today, The Foundation funds 166 of the world’s most distinguished breast cancer researchers.

The Foundation has relied on rayogram to establish and fulfill their interactive marketing and communications strategy for the past several years.

This includes: content development, Web site design and development; a comprehensive social media marketing campaign; a constituent management (CRM) solution; comprehensive marketing solutions including e-newsletters and electronic PSAs. rayogram has also built a BCRF researcher portal to encourage cross-institutional collaboration among grantees worldwide while streamlining the grant application and evaluation process.